design process
Each of the stands at Musik Messe were built to the maximum permitted height with internally illuminated box banners flown above each stand, again at the maximum allowed height. Five of the company's brands were displayed across three stands. Each stand was distinct in its visual impact but structurally the stands all had the same high level of showmanship required to make them stand out amongst their competitors.
A large variety of display plinths were designed to promote each exhibiting Brands' products and provide graphic areas for Brand logos and information. Meeting rooms, informal meeting areas, Sound Booths, Live Stages and Info Benches (along with ergonomically designed and executed store rooms) were all required to help the 50 staff to run the stands efficiently and effectively; meeting with both scheduled and ad hoc visitors and enabling products to be fully demonstrated to the educated and skilled musicians visiting the show.
All our stands at MM were exceptionally very well received by our Chairman Mr Wang. Each stand was especially noticeable in each of their Halls, due to the internally illuminated box logo banners that were all suspended at maximum show height above each stand. The stands had excellent strong show presence and impact.
We first met CCPA just 44 days before the show opening date. Within only 6 days of meeting Martin Windridge, their Creative Director, we were presented with two great designs for the 2 of stands we had briefed CCPA on (a total of 234 sqm). The designs totally fulfilled our brief. In fact these were so impressive that our HQ in China asked for CCPA to design our third stand (an additional 160 sqm) at the Show on which our Parent Company were exhibiting.
Our 3 stands were delivered on site on the first day of build up and Emma Griffin, our CCPA Project Manager sent us daily images of the stand construction processes. My Sales Director and I arrived on site to find almost completed construction of all three stands after just 2.5 days on site by CCPA. This therefore left us a day and a half ahead of schedule.
Beyond all our expectations, all of our requirements were delivered and our requests dealt with in the most expedient manner from start to finish of this exemplary exhibition process. I would have no hesitation in recommending CCPA for a professional, timely and friendly service. And all of the stands were delivered to our budgets!
Patrick Almond
Critical CPA have worked with Vishay for over 20 years.
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"At last an agency that has got our new strategy; someone's got it right!"
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Critical CPA produced five brands across 3 stands, all distinctive whilst retaining the corporate message.
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Huge experiential event for 75,000 visitors. Created and delivered by Critical CPA.
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