Brief

To create a Team Ferrari Experiential Event for the Grand Prix Circuit.

Technical Info

9000 cubic metre bespoke building, from green field site to GP in four weeks, controlled entrance tunnel with F1 roaring audio & visual footage and dynamic lighting show to interior. Driver balcony appearances with daily broadcasting via a public address system to audiences in excess of 25,000.

Solution

CPA Critical incorporated a F1 Race Simulator, F1 game simulators, Pit Stop Challenge area, F1 Show, Merchandising Retail Outlet, Café and Photo Opp. all in an air-cooled environment for the enjoyment of 75,000 visitors over 3 days.

CPA Critical… 24 years of full throttle.